Estratégia Concursos TI
Post by moon125 on Nov 10, 2024 1:46:28 GMT -3
Is your advertising campaign left to its own devices? It's time to prepare for unnecessary and inappropriate budget spending. Only with competent management, constant analysis and testing can you achieve good results and even reduce costs.
There are many ways to save your budget in contextual advertising. Let's consider the most effective of them.
We eliminate overpayment for special placement
Getting to the top is not the key goal shopify website design of an advertisement on search. The situation is similar with YAN: placing an advertisement on a popular platform does not guarantee that buyers will come in droves.
But the expenses in both cases are guaranteed to be considerable. Clicking on an ad in a special placement is not a cheap pleasure.
What's the bottom line? Clicks and reach are certainly important, but they shouldn't be used as benchmarks. The focus is on the number of leads and their cost, not where the leads come from.
Getting to the top does not guarantee demand among buyers. It is much more important that the ad is of high quality, so that a person wants to click on it.
When setting a bid in Yandex.Direct, it is worth relying on the "Budget Forecast" tool. If you use Google Ads, try Google Keyword Planner. Here you can see the cost per click for a given query in the top search results.
Two or more ad options
After many attempts, the "perfect" ad was created. Clear structure, detailed information, but... why aren't clients coming?
The right ad text is not always found the first time. You need to publish different options to find the one that will give excellent CTR and conversion.
For each group, it is better to create at least 2-3 variants of ads. When statistics are collected on them, choose the most effective one and work with it, turn off the rest. Then periodically test new ads, choosing the best ones.
There are many ways to save your budget in contextual advertising. Let's consider the most effective of them.
We eliminate overpayment for special placement
Getting to the top is not the key goal shopify website design of an advertisement on search. The situation is similar with YAN: placing an advertisement on a popular platform does not guarantee that buyers will come in droves.
But the expenses in both cases are guaranteed to be considerable. Clicking on an ad in a special placement is not a cheap pleasure.
What's the bottom line? Clicks and reach are certainly important, but they shouldn't be used as benchmarks. The focus is on the number of leads and their cost, not where the leads come from.
Getting to the top does not guarantee demand among buyers. It is much more important that the ad is of high quality, so that a person wants to click on it.
When setting a bid in Yandex.Direct, it is worth relying on the "Budget Forecast" tool. If you use Google Ads, try Google Keyword Planner. Here you can see the cost per click for a given query in the top search results.
Two or more ad options
After many attempts, the "perfect" ad was created. Clear structure, detailed information, but... why aren't clients coming?
The right ad text is not always found the first time. You need to publish different options to find the one that will give excellent CTR and conversion.
For each group, it is better to create at least 2-3 variants of ads. When statistics are collected on them, choose the most effective one and work with it, turn off the rest. Then periodically test new ads, choosing the best ones.