Reachable in person over the phone

Because email is so cheap as a medium, almost every business uses it as their primary way of communicating with customers. Because email is so prevalent in business communications, email overwhelm is becoming increasingly common. Few people sit down in front of a computer or cell phone these days and say: I wish I had more emails! But email is still a valuable way to interact with customers, as long as it feels personal and purposeful. Mail With the proliferation of email, physical mail or direct mail as it is sometimes called snail mail has almost disappeared from the scene.



As a result, empty mailboxes are now a better place to reach your customers. Since Phone Number List competition for physical mailboxes is not as fierce as for electronic inboxes, using this medium to engage with customers can quickly cut through the noise. In an increasingly digital world, physical communication is more valuable today than ever before. We've all experienced the emotional difference between receiving a handwritten thank-you note in the mailbox versus a form-filled thank-you note sent to your inbox (or more likely, caught in a spam filter). Telephone Phrase Reaching Out to Touch Someone This term was coined in reference to the use of the telephone as a medium of communication that approximates face-to-face communication.





As much as possible. Nowadays, the average customer is not only, but chances are you can reach them at any given time of the day and at any location. of people keep their phone within three feet of their body (within arm's reach) at all times, morning, noon, or night. Picking up the phone and talking to a customer, or sending a personalized text message, allows you to communicate in a tailored way and almost guarantees you'll reach your customer instantly. Consider the impact of Dr. McCann’s phone call the day after I had my coron installed (discussed in Chapter). I received messages immediately and made meaningful and thoughtful connections.